Midnight Moment is one of New York’s most recognizable public art events, transforming the commercial landscape of Times Square into a unified visual field each night. The December 2025 edition continues this global initiative, presenting a new video installation conceived specifically for the site’s large-scale digital environment. Participating artworks often explore themes of modern communication, motion, identity and the sensory experience of a city that never stops.

The synchronized broadcast engages millions of viewers each month, including both local residents and international visitors. What makes this format unique is the transformation of a commercial advertising zone into a cohesive cultural space, where visual art replaces commercial content for a brief but potent interval.

The December edition traditionally attracts increased attention due to the holiday season, winter tourism and heightened pedestrian traffic in Times Square. Artists selected for this month’s program often present works that reflect on light, seasonal transition, collective experience or the emotional atmosphere of the city in winter.

The installation is displayed across a network of digital billboards coordinated by the Times Square Advertising Coalition and Times Square Arts. The consistency of the visual experience—achieved through precise synchronization—offers a rare moment of quiet cohesion in one of the world’s busiest environments.

Event Overview

A monthly digital art presentation illuminating Times Square with a synchronized video installation.

Times Square Midnight Moment – December Edition 2025

Each month, three minutes before midnight, the screens of Times Square transform into the world’s largest coordinated digital art platform. The December 2025 Edition continues this tradition by presenting a newly commissioned video artwork visible across dozens of electronic billboards.

Dates:

1 December 2025 - 31 December 2025

Location:

Times Square, Manhattan, New York, NY, USA

Mission:

The mission of Midnight Moment is to integrate contemporary video art into one of the most recognizable public spaces on the planet. By replacing advertising with art, the program challenges the traditional boundaries of public visual culture, introduces audiences to new creative voices, and redefines how digital space can be used as a site for artistic expression.

Organizer:

The event is organized by Times Square Arts (the public art program of the Times Square Alliance) in partnership with the Times Square Advertising Coalition and participating digital screen operators.

Why attend to Times Square Midnight Moment – December Edition 2025?

The December edition of Midnight Moment offers a unique opportunity to witness contemporary digital art presented on an architectural scale. The project brings together technology, public space and artistic experimentation in a format accessible to everyone. For visitors, it is a chance to observe how a familiar urban environment can be momentarily transformed into a monumental cultural platform. For artists and professionals, it showcases the potential of large-scale digital displays as an artistic medium.

Ticket Information

General admission costs

Admission is free. No tickets or reservations required. The event takes place outdoors in public space.

Getting There:

Times Square is accessible via numerous subway lines, including the N, Q, R, W, 1, 2, 3, A, C, E and S shuttle train connecting with Grand Central. Penn Station and Port Authority Bus Terminal are within walking distance. Due to high pedestrian density, public transit or walking is strongly recommended. Taxis and rideshares have designated drop-off zones along 7th Avenue and Broadway. Winter visitors should plan for seasonal weather conditions.

Gallery: Times Square Midnight Moment – December Edition 2025

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History of Times Square Midnight Moment – December Edition 2025

Midnight Moment was launched in 2012 as an initiative to introduce digital art into Times Square’s visual ecosystem. It has since become the world’s longest-running and largest coordinated digital public art program. Over the years, the event has featured works by internationally recognized artists, experimental filmmakers and multidisciplinary creators. The program has developed into a cornerstone of New York’s cultural calendar, demonstrating how public art can redefine the meaning of urban space.

Tips for Visitors of Times Square Midnight Moment – December Edition 2025

Arriving 10–15 minutes before 11:57 PM ensures optimal viewing positions. The best vantage points are located between 44th and 47th Streets along Broadway and 7th Avenue. Photography and video recording are encouraged. Winter months can be cold and windy due to open-air conditions, so visitors should prepare accordingly. The event pairs well with visits to nearby theaters, restaurants and cultural venues, making it an ideal nighttime activity in Manhattan.

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