Founding & Early Years (2015–2020)ART3F (Art For Everyone, For All) was founded in
2015 in France by Nicolas and Valeria Cetrano, aiming to democratize contemporary art by making it accessible to new collectors and audiences. The Zurich Summer edition launched in
2018 as part of ART3F’s expansion into Switzerland. Key milestones:
- 2018: Inaugural Zurich Summer fair at Messe Zurich, featuring 80+ galleries and independent artists. Focused on affordable art (CHF 500–50,000) and interactive workshops.
- 2019: Doubled in size, attracting 15,000+ visitors. Introduced Urban Art Zone with live graffiti performances.
- 2020: Pandemic pivot to ART3F Digital, a hybrid format combining virtual galleries with pop-up physical exhibits in Zurich’s public spaces.
Growth & Innovation (2021–2024)- 2021: Returned in-person with a focus on Swiss artists, partnering with local collectives like Zurich Street Parade for outdoor installations.
- 2022: Launched NFT Pavilion, becoming one of Switzerland’s first fairs to integrate blockchain art.
- 2023: Expanded to include ART3F Kids, a family-friendly zone with augmented reality (AR) art hunts.
- 2024: Partnered with Zurich University of the Arts (ZHdK) to showcase student talent, boosting attendance to 25,000+.
ART3F Zurich Summer 2025: "Art Without Borders"The
7th edition (June 19–22, 2025) celebrates a decade of ART3F’s global network with unprecedented scale:
- Global Reach: 150+ exhibitors from 40+ countries, including first-time participants from Nigeria, Indonesia, and Chile.
- Tech Integration: AI-curated exhibitions and VR galleries for remote attendees.
- Sustainability: First zero-waste edition via recycled materials and carbon offset partnerships with myclimate Switzerland.
Impact & Legacy- Economic: Facilitated CHF 50M+ in art sales since 2018, supporting local galleries and emerging artists.
- Cultural: Established Zurich as a hub for affordable, diverse art beyond traditional institutions like Art Basel.
- Educational: Funded free art classes for 5,000+ Zurich schoolchildren through the ART3F Foundation.