Founded: 2013
Parent Organization: Affordable Art Fair Global (est. 1999, London by Will Ramsay)
Key Milestones:2013: Inaugural Edition- Launched at Royal Exhibition Building, Carlton Gardens.
- Featured 50+ galleries and 500+ artists, attracting 15,000 visitors.
- Mission: Disrupt Australia’s art market by making collecting accessible.
2015–2019: Growth & Relocation- Moved to Melbourne Convention and Exhibition Centre (MCEC) in 2016 for larger capacity.
- Scaled to 80+ galleries (40% Australian, 60% international).
- Introduced AAF Futures (spotlight on emerging artists) and Charity Auctions.
2020–2021: Pandemic Adaptation- 2020: Canceled due to COVID-19; pivoted to AAF Melbourne Online.
- 2021: Hybrid fair (physical + virtual) with strict safety protocols; attendance capped at 8,000.
2022–2024: Rebound & Innovation- 2022: Record 22,000 visitors; added Digital Art Zone for NFTs.
- 2023: Focused on Indigenous Australian artists and sustainability.
- 2024: Partnered with National Gallery of Victoria (NGV) for education initiatives.
AAF Melbourne 2025: Building on Legacy- 10th Physical Edition (excluding 2020 hiatus).
- Anticipated Focus:
- AI + Art Integration: Collaborations with tech creatives.
- Expanded Regional Reach: More galleries from Southeast Asia.
- Sustainability Goals: Carbon-neutral certification efforts.
- Historic Impact:
- *"AAF Melbourne has democratized art for 100,000+ visitors since 2013, with over AUD $50 million in art sales."*
Organizational TimelineYear | Director | Venue | Attendance |
2013 | Laura Murray | Royal Exhibition Bldg | 15,000 |
2016 | Stephanie Kelly | MCEC | 18,000 |
2024 | Stephanie Kelly | MCEC | 24,000 |
2025 | TBC | MCEC | *Projected: 25,000+* |
Why History MattersAAF Melbourne’s journey mirrors global shifts:
- 2010s: Physical fairs democratizing art access.
- 2020s: Embracing digital/physical hybridity + social impact.
For 2025, expect a celebration of resilience and innovation.